A one of a kind immersive experience. Our .raw laboratory will be transformed into an pop-up shop and exhibition. An extension of ERG's & Type7 world. An immersive pop-up where motorsport is reframed as design, print, and discipline. Books, objects, and limited editions are presented like components, curated, intentional, built to endure. Somewhere between a racing pit-stop and a concept bookstore. There will even be a custom Porsche 911 parked outside.